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 <title>The Way of the Widget in the Age of the Social Web</title>
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 <description>As the Internet&#039;s newest way to connect brands with consumers, widgets have officially arrived. These portable applets appear on blogs, websites, and social networking sites like MySpace and Facebook. Offered by third-party developers as embedded Flash (.swf) objects, the self-contained badges allow page owners to personalize their sites with photo slide shows, music playlists, games, and other content.&lt;p&gt;&lt;a href=&quot;http://web2.sys-con.com/node/556304&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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